Our 5-Point Vision

1. Eye care tailored to you

Our longer appointment times allow you to make the most of our comprehensive eye exam. We take the time to get to know you and your eyes, enabling us to deliver a personalised service that is 100% tailored to your unique vision.

2. Outstanding clinical expertise

With thousands of eye examinations, OCT scans and dispensed spectacles under their belts, our expert team is highly qualified to advise on your eye care and eyewear options. Coupled with our continual training programme for every member of our team, you can be reassured that you’re in safe hands.

3. Technological investment

To ensure you receive the best clinical care available, we invest heavily in state-of-the-art optical technology and equipment and make it our mission to keep a close eye on the market for the latest innovations.

4. Premium eyewear

Every pair of frames on our shelves is handpicked from the most stylish and innovative brands around the globe. Whether it’s rimless, haute couture, sports eyewear or children’s glasses, all our frames are sourced from the highest quality designers and come with a 2-year guarantee and price match promise.

5. Dedication to community

An opticians practice has stood on our site for around half a century. Croft and Graves Optometrists took the reins in 2009, and local community remains at the heart of everything we do.

Why not visit us and experience the very best clinical eye care services in the North East.

  • GET OUR INCREDIBLE OFFERS & DISCOUNTS FIRST!

    Keep up-to-date with all the latest news